Someday Melissa and the Keep It Real Challenge


Someday Melissa is participating in the Keep It Real Challenge, to be held June 27-29th, 2012 and sponsored by Spark, Miss Representation, LoveSocial, I Am That Girl, and Endangered Bodies.  Inspired by a teen’s petition for Seventeen magazine to feature one unretouched photo a month, this social media event will help to spread a message that sexualized, objectified and unrealistic images of girls and women are not what we want. We want to keep it real.

What does it mean to keep it real?

  • Keeping it real means represent actual authenticity & diversity.
  • Keeping it real means appreciating women’s actual bodies, not just digitized, CGI’d versions of them.
  • Keeping it real means not only knowing that what the media is selling us is harmful, but doing something about it. (Source: Spark Summit)

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About Someday Melissa
Someday Melissa was founded in 2010 by Judy Avrin following the death of her daughter Melissa to an eating disorder. A 501(c)(3) nonprofit organization, Someday Melissa’s mission is to promote recognition and awareness of eating disorders and the importance of early treatment. Along with Danna Markson, LCSW and director Jeffrey Cobelli, Judy created a documentary, “Someday Melissa, the story of an eating disorder, loss and hope.” For more information please visit our website.

Keep It Real Challenge

Keep It Real Challenge






















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Someday Melissa is now available from NEDA for screenings or purchase.